Design Innovation Methods

 

The course Design Innovation Methods taught me in greater detail how I can, next to only designing, create a product meaningful for society by doing market research. I have learned methods and models to be able to identify business opportunities.

Within the course we were setting up a startup based on SmartGoals. Within this we had to do market research for choosing an appropriate market in which we could use SmartGoals and adapt the design in a way that it would fit the market and be profitable.

We chose to design for Laser Game companies. By exploring market possibilities I learned a lot about advice interviews. This helped me in my Final Bachelor as well. With these interviews I gained knowledge about the needs of current laser game companies and we could confirm our expectations. C-sketching was a ideation method we used which was new to me, this worked very effective and interesting. Within the course I learned how to identify the current market also by creating customer journeys and filling out the business model canvas.

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